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Salesforce Marketing Cloud is a platform specifically designed for Customer Relationship Management. It helps to transform an organization’s functions by keeping clients in good stead and ensuring that potential clients and new clients are not lost in the day to day business. Although Salesforce certifications can be costly for your business and you, the long-term return on investment will be more than worth it. Salesforce Marketing Cloud Professionals will need to apply, configure, manage, and maintain functions. They also work with stakeholders to determine requirements. Let’s discuss the benefits of Salesforce Marketing Cloud certification.
Each Salesforce Marketing Cloud certification will help you to demonstrate your knowledge. There are four Marketing Cloud certifications that are available. Each one is tailored to different roles and years of experience. These include –
1. Salesforce Marketing Cloud Administrator
2. Salesforce Marketing Cloud Email Specialist
3. Salesforce Marketing Cloud Developer
4. Salesforce Marketing Cloud Consultant
Salesforce Marketing Cloud Certification: Benefits
According to the Bureau of Labor Statistics in 2014, there were more than 1,173,300 jobs in computer programming, hardware engineering, and programming. It can be difficult to stand out from the thousands of job seekers competing for these positions. You can only be a “people person” if you want to get far. You need a competitive advantage, something that validates your computer skills. Salesforce certification is a great way to market your skills and add value to your resume.
Encourages personal achievement
Salesforce, one the fastest-growing computer technology companies in the world, is changing the way businesses structure cloud-based computing systems. Once you have mastered Salesforce, you’ll be able excel in the administrative roles that help support this technology. Additional benefits come with this knowledge. Salesforce certification promotes personal accomplishment.
Demonstrate Salesforce Expertise and Validate It
Salesforce is a popular platform for self-taught computer technicians and administrators. Obtaining certification validates your skills and expands your knowledge.
Salesforce certification instills trust
Many people mistakenly believe they know more than they do. Certification shows that you have the ability to work towards a goal and also gives you valuable knowledge.
Promotion of Professional Advancement reports that says the demand for Salesforce experts is increasing rapidly and companies are seeking experienced professionals. Certified cloud specialists are more productive and have better Salesforce usage. You can advance your career by obtaining certification and contribute more to the success your company.
Salesforce certification can give you a significant advantage over potential employers. Cloud technology is still relatively new for small businesses, despite its strengths. Employers can be confident that their employees will benefit from the expertise of a cloud-based technology provider.
Help in Career Advancement
According to certification can make a big difference in one’s career. It distinguishes between people who have just worked with Salesforce and those who have spent the time to learn the platform. It all boils down to the company’s size, and the strategic value Salesforce has to that company. Your administrator must be a Salesforce ninja to manage the complexity, customization, and number users. Certification ensures that they are certified.
Let’s now take a look at some resources.

By Delilah